Recruitment Videos can be tedious and unoriginal, with everyone uses the same messages and tag lines. Everyone except the New Zealand police. Yes, they use the standard message of help the community, getting a good salary, but what makes this video entertaining is the execution. The quick change of narrator keeps the video fresh, and the fact that their chasing something unknown to the audience makes the video engaging, while stating all their facts.
The video also successfully targets the Millennials and the Gen Z, with the help of random, but humorous breaks. Such as the German Shepherd cop dog transitioning into a cat cop between trash cans. Small things like these help connect the video to the core audience and the trends within that generation.
This year we believe New Zealand will receive more candidatures than previous years.