We don’t remember days, we remember moments.

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The Flemish Alzheimer’s League wants to break the taboo about early-onset dementia through different small documentaries.

Nowadays there are a lot of misunderstandings and prejudices about young dementia. We never realise it could be possible for young people to suffer from this disease. That’s why DDB Brussels and the Flemish Alzheimer’s League came up with an initiative. They gave six people who suffer from dementia the chance to immortalise their most beautiful memories and to share them with their loved ones.

This is a simple and beautiful way to share their most precious memories with people they care about. The raw emotion of the woman and the story she is telling catches your breath.

If you know someone who also fights against dementia and would like to share a message with someone, they can do it via ikbenernog.be.