So light it can fly!

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The premium underwear brand Tommy John decided to use the well known humorist Kevin Hart to give a fun touch to their new ad.

The whole idea also came from the comedian, because he wanted to make a short and fun ad. Kevin always has had great success when promoting his own movies, so we think that’s the reason this ad is working well too.

In the ad, we can recognise the humour of Kevin Hart. Being a huge fan myself, I think the ad is well done, because he incorporated the brand in his jokes.

He uses an aerial drone to show that the underwear is light and that it can fly, or at least for a few moments. This ad wants to show the problems men have with underwear and how Tommy John is soft and keeps everything where it should be without any problem