This is a genius spot from Kérastase hairsalons. The spot is filmed in a metro focussing on people’s hairstyles. Each hairstyle has gotten its own voice which resembles the mood of each person. There is a doubting knot, a right-out-of-bed-look, a fabulous knot, arrogant silk hair, and so on… While complaining, singing and yawning the hairstyles give away how the persons are feeling.
Kérastase wants to prove that your hair says everything about you. And that’s right! Whenever you’re feeling lazy, you don’t want to spend as much time on your hair as when you are going to an important meeting. Cool spot, because Kérastase profiles itself differently than other hair dresser companies and tries to create an emotional context.