The sound of silence

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How to live in good neighborliness? Ford seems to have found a solution! Here it is, in a Ford spot and Donut Media Studio USA entitled “Be a Good Neighbor”. Nuisance noise is the first cause of tensions between neighbors, to remedy, the car maker presents the new Ford Mustang to come. It would be equipped with a silent mode to leave or join the neighborhood in total discretion. This mode could be programmed during a desired time, allowing to reactivate the sport mode once on the highway: a way to reconcile manhood with the steering wheel and respect of others.

This campaign is based on a strong insight: not being able to live peacefully with noisy neighbors. Unfortunately this new model will not be available until 2018, so you will have to face the roaring engines of your neighbors again a few months…