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The advert was published on the 11th of December 2017 by the American advertising agency Dimassimo Goldstein.

The idea behind the advert is to send a message to all american citizens who decide to join the Santa Con only to get high and drunk. The Santa Con is a festival across all major cities in the US where hundreds of thousands of people all dressed up as Santa Claus and go wild.

The message is about not exaggerating because even if it’s a festival, you are wearing Santa clothes, hence you’re representing something important for children.