The Cloud Catcher

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TBWA’s latest ad for Nissan Brazil takes us to a small town in a desert.

Drought has been hard on the habitants and crops have failed to grow because of a lack of water and because of the rain clouds that stay close to mountains nearby. This gives one of the lead characters a genius idea: make a big parachute behind his Nissan Frontier and try to catch a part of the cloud to make it rain above his village.

It’s not an average car ad and that’s what I like about this ad. The quirky twist with the idea of catching a cloud shows in a weird way the power and utility of the car. This in combination with some nice cinematography and good CGI makes it a very lovable ad.