The insurance company INCOME based in Singapore launched a new spot intended for the modern women.
Educating girls is an often widely anchored tradition. Form their youngest age, they are taught to sit down by crossing their legs, to play mon, and to wash the dishes.
Nevertheless, to be a woman is much more than to be a good wife, or a good mother, like the song says.
In the era of aggravated feminism, a woman should be free to choose who she wants to be, and live according to her own rules. A woman can be a mother, a worker, a sportswoman but specially a strong woman.
The brand INCOME affects the young raduate directly, the mon and the senior, their motto is:
« Times have changed, insurance should too ».