In each of us, there is an ace of the racket that is sleeping. Nike showed its understanding of it via The Roger Effect for its 2017 campaign Unmatching.
If the brand shows the athlete Roger Federer in his new tv spot, it is not for his beautiful muscles but because he has a huge influence on tennis across the world. In the video, there is an enormous crowd movement, bewitched by the performance of the tennis champion, and so begins to play without difficulty throughout the city.
Nike highlights the “surpass yourself”
tone and transmits it again, without the slightest problem. In a tennis game scenery, you feel the tension rising among the crowd, eager to take his raquette to romp on the court.
The Roger effect is not the craze around the star but rather an influence on a generation of sports enthusiasts.