Aïki Festivals

Challenge

Aïki faces a quick renewal of its consumers. Actually, being very popular among youngsters for its rapidity, its simplicity and its price, the brand is not taken into account anymore starting from the first paid job. That is why it is necessary to continuously educate new youngsters about the brand and its positioning. It is not a meal, nor is it a snack. Aïki is a hunger killer.

Our Idea

Aïki is Ready When You Are, even at festivals. To make sure of this we have the Aïki Rescue Team helping youngsters throughout the festival season. Besides allowing youngsters to continue doing what they want to do by feeding them, Aïki distributed a series of goodies or services to help them such as waterproof ponchos, condoms or even sunscreen. So in short, everything they need to be able to have a great festival without having to worry.

Results

The Aïki festival aftermovie has been viewed 2,8 million times on Facebook. During the Dour and the Pukkelpop festival, the Rescue Team has rescued 6,000 people (ponchos, caps, condoms, sunscreen). Moreover, Aïki sold about 13.000 cups.

Latest works