AWSR Last Words

Challenge

The new generations are increasingly connected, and this can be problematic:
Half of drivers admit to having already used their smartphone while driving.

Our challenge is to raise awareness of the consequences of this small gesture that became trivial in our minds.

Our Idea

A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving.
Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years.

This painfully real outlook catches users off guard and shows them that texting and driving can have dire consequences.
Who wants to die for a 😉 or a #hashtag?

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