The international luggage convention of 2017 took place in Rhodes on 15 October. At this convention we had to present our novelties during three showroom presentations. Each presentation was focused on a specific theme, which means that collections and communication need to be adapted to the presented theme.
We developed for the themes Sales, Summer and Back To College a complete POS package based on a unique language created for the brand using specific fonts, colors, images, … To create a clear difference with the other brands in the portfolio, especially with Samsonite. This POS package will then be offered to the countries whenever focusing on one of the above themes in their own markets. In the showroom, every element can be seen as a support for communication.