Latest 20something: decoding Youth culture & engaging Gen Z & Alpha generation

We build bridges between your world and the world of Generation Z

This blog offers valuable insights into how Europe’s youth think, live, work, and consume, providing a comprehensive window into their lives and perspectives. Discover a wealth of insightful articles designed to help brands, employers, and educators stay ahead and connect with the future.  Want more? Discover what 20something can mean for you, your company, and your future,  just above.

 

Latest Insights on Gen Z and Gen Alpha

Stay ahead with cutting-edge trends in youth culture, work, and communication. Discover how Gen Z and Gen Alpha are shaping industries across Europe.

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Generation Z isn’t rejecting work, they’re rejecting the script
25.08.2025 - Benoît Vancauwenberghe

Generation Z isn’t rejecting work, they’re rejecting the script

Gen Z isn’t rejecting work — they’re rejecting a culture of mixed signals. Discover how Europe’s hidden curriculum is driving young talent away, and what leaders can do to rebuild trust.
No School, thanks! How Gen Z is revolutionizing education
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21.08.2025 - Benoît Vancauwenberghe

No School, thanks! How Gen Z is revolutionizing education

Gen Z is ditching traditional classrooms for YouTube, Discord, and side hustles. Here’s how they’re learning , no school required.
Europe’s missing boys: Inside the Gen ZAlpha crisis
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16.08.2025 - Benoît Vancauwenberghe

Europe’s missing boys: Inside the Gen ZAlpha crisis

Gen ZAlpha boys in Europe face rising dropout, isolation, and identity loss. Here's why it matters—and what parents, HR, and educators must do now.
Generation Z is “Quiet Quitting” but are you listening?
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14.07.2025 - Benoît Vancauwenberghe

Generation Z is “Quiet Quitting” but are you listening?

Gen Z isn’t disengaging out of nowhere. This article reveals how quiet quitting signals are already inside your team if you listen differently.
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Timeless youth culture trends

Revisit influential ideas and lasting perspectives to navigate the evolving world of young generations, from London to Berlin, Paris to Amsterdam.

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Why Gen Z & Alpha trusts Micro-Influencers over celebrities
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20.06.2025 - Benoît Vancauwenberghe

Why Gen Z & Alpha trusts Micro-Influencers over celebrities

Why Gen ZAlpha trusts micro-influencers in Europe over celebrities. Explore how this shift in trust is reshaping marketing, culture, and communication.
How Generation Z is redefining authority
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Most read
11.03.2025 - Benoît Vancauwenberghe

How Generation Z is redefining authority

Discover how Generation Z is challenging traditional authority in families, institutions, and workplaces, demanding authenticity and collaboration over hierarchy.
How to onboard Gen Z employees
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22.03.2025 - Benoît Vancauwenberghe

How to onboard Gen Z employees

Learn how to onboard Gen Z talent in Europe with purpose, clarity, and culture. From welcome rituals to digital tools, day one matters more than ever.
Why are young people losing their critical eyes?
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Most liked
Most read
31.03.2025 - Benoît Vancauwenberghe

Why are young people losing their critical eyes?

Explore the reasons behind the decline in critical thinking among today’s youth. Delve into the influence of clip thinking, social media, and modern education, and discover strategies to rebuild these essential skills.
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Benoît Vancauwenberghe

Inspiring innovation speaker decoding Gen Z & Gen Alpha

Benoît Vancauwenberghe offers captivating keynotes and dynamic workshops focused on Gen Z and Gen Alpha insights, empowering brands to refine and elevate their strategies. Available for speaking engagements and seminars throughout Europe.

Inspiring innovation speaker <i>decoding Gen Z & Gen Alpha</i>

Most popular likeds

Explore the most-liked articles on Gen Z and Gen Alpha, revealing what truly resonates with today’s youth and how European brands are adapting.

Gen Z overprotected and fragile: what if we let them grow up?
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Most read
30.04.2025 - Benoît Vancauwenberghe

Gen Z overprotected and fragile: what if we let them grow up?

How overprotective parenting may be undermining Gen Z’s emotional strength—and what we can do about it.
Gen Z and Alpha: fighting misinformation in the age of fake news
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08.04.2025 - Benoît Vancauwenberghe

Gen Z and Alpha: fighting misinformation in the age of fake news

Explore how Generation ZAlpha navigates the post-truth era, where misinformation, deepfakes, and echo chambers shape reality. Discover the challenges and solutions for a digitally literate future.
Gen Z and Alpha are more divided than ever
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07.04.2025 - Benoît Vancauwenberghe

Gen Z and Alpha are more divided than ever

Discover how digital tribalism is influencing Generation Z and Alpha, fueling extreme polarization through algorithm-driven echo chambers. Is it possible to bridge this growing digital divide?
Why are young people losing their critical eyes?
198
Most read
31.03.2025 - Benoît Vancauwenberghe

Why are young people losing their critical eyes?

Explore the reasons behind the decline in critical thinking among today’s youth. Delve into the influence of clip thinking, social media, and modern education, and discover strategies to rebuild these essential skills.
Why 15% of youth are being left Behind: the NEET crisis
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Most read
30.03.2025 - Benoît Vancauwenberghe

Why 15% of youth are being left Behind: the NEET crisis

Learn why 15% of young people in Europe are categorized as NEET (Not in Education, Employment, or Training), the profound consequences of this rising challenge, and the key strategies required to help them re-engage and succeed.
Why digital are reshaping Generation Z & Alpha identity
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30.03.2025 - Benoît Vancauwenberghe

Why digital are reshaping Generation Z & Alpha identity

Explore how digital ecosystems are shaping Gen Z and Gen Alpha identities in Europe, influenced by cultural fragmentation, echo chambers, and digital tribes.
From 2000 to 2020

What Influenced Gen Z Growing Up

What shaped Gen Z into the most connected, creative, and complex generation yet?  This 2-minute video captures the significant moments—from world events and viral trends to music, tech, and pop culture—that defined life between 0 and 20 for Gen Z. From 9/11 to TikTok, from Justine Bieber to Greta Thunberg—understand the context before you try to connect.

Real voices of a new generation

From street interviews to candid conversations, hear directly from Gen Z and Gen Alpha across Europe—how they think, communicate, and shape the world.

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