Turning Youth Culture into Strategic Intelligence

Turning Youth Culture into Strategic Intelligence

Gen Z and Gen Alpha are not just new consumers. They are the architects of a different future — reshaping identity, work, values, and culture at a speed that leaves many brands disoriented.

At 20something, we decode this generational shift and turn it into a clear, future-facing brand strategy.
We help you navigate complexity — not by chasing trends, but by understanding the cultural and psychological foundations that underpin them.

Your brand doesn’t need to be louder. It needs to be understood.
We provide you with that understanding, along with actionable insights, strategic clarity, and the tools to connect authentically or work with the next generation.

We don’t just help brands keep up.
We help them move with meaning — into the future, with the next generation at their side.

Discover our Youth engagement approach

20Something - Youth Marketing & Brand Strategy

Youth Marketing & Brand Strategy

Crafting clarity in a noisy world.   We help brands imagine, prototype, and launch offerings that resonate emotionally and culturally with Gen Z and Alpha. From co-creation to rapid testing, we bridge innovation with insight.

20Something - Product & Service Innovation

Product & Service Innovation

Beyond the product, into the experience.  We help brands imagine, prototype, and launch offerings that resonate emotionally and culturally with Gen Z and Alpha. From co-creation to rapid testing, we bridge innovation with insight.

20Something - Gen Z & Alpha Trend Intelligence

Gen Z & Alpha Trend Intelligence

See what’s coming — before it’s here.    Through ongoing research and cultural analysis, we provide insight reports, trend briefings, and future forecasting that help brands act with foresight, not hindsight.

20Something - Employer Branding & Next-Gen Talent Strategy

Employer Branding & Next-Gen Talent Strategy

Attracting young talent starts with understanding what they value.  We help you design an employer brand that resonates with Gen Z’s priorities: flexibility, purpose, autonomy, and cultural fit. Whether you’re hiring interns or future leaders, we align your messaging and employee experience with a new generational mindset.

20Something - Talks, Keynotes & Inspiration Sessions

Talks, Keynotes & Inspiration Sessions

Ideas that challenge. Stories that shift perspective. Our talks are more than trend recaps — they’re provocations. From youth consumer psychology to the future of work and digital culture, our keynotes spark strategic thinking, empathy, and action in teams, boards, and leadership rooms across Europe.

20Something - Workshops, Consulting & Masterclasses

Workshops, Consulting & Masterclasses

From insight to activation — together.  Our workshops and consulting formats are designed for collaboration, speed, and clarity. Whether you’re auditing your brand, building a new strategy, or upskilling your team, we bring a generational lens and a hands-on process to every session.

Ready to connect with the next generation — and build something that lasts?

Unlocking the Gen Z & Alpha Mindset

For HR & People Leaders

Talent has changed. Do you have a strategy?
Gen Z isn’t just looking for a salary — they’re looking for meaning.
They value flexibility, mental wellbeing, inclusive culture, and purpose-driven leadership.

We help HR professionals:

  • Design onboarding experiences that feel personal and relevant

  • Build employee value propositions that speak to Gen Z values

  • Develop retention strategies that keep young talent engaged and growing

For Brand & Marketing Teams

Gen Z sees through the sell. So show them the soul.
Authenticity isn’t a buzzword — it’s the baseline.
Today’s youth expect brands to take a stand, show up with personality, and deliver value beyond the product.

We help marketers:

  • Craft campaigns rooted in cultural intelligence

  • Create digital-first content that speaks Gen Z’s language

  • Position brands as credible voices in the youth landscape

For CEOs & Leadership Teams

You’re not just leading a company — you’re guiding a generational shift.
In a world shaped by uncertainty, cultural change, and new values, leadership demands adaptability and generational fluency.

We support executives by:

  • Delivering insight briefings on youth behavior and workplace expectations

  • Advising on culture transformation and inclusion strategies

  • Helping reimagine leadership for a multi-generational future.

For Parents & Educators

Raising Gen Alpha means preparing them for a world that doesn’t exist yet.
Digital natives. Emotionally aware. Socially conscious.
This generation learns, thinks, and navigates the world with a new set of tools — and challenges.

We help you:

  • Understand emerging trends in youth psychology and learning

  • Build resilience and critical thinking in the face of digital saturation

  • Foster healthy relationships with tech, identity, and self-expression

Unlocking the Gen Z & Alpha Mindset