Who we are

Welcome to 20something

In 2008, our journey at 20something.be commenced with a clear mission: bridging the gap between brands, leaders, and the newest generation.  Recognizing the significance of emotional connection in the dynamic realm of marketing, particularly with the youngest consumers, became our guiding principle.

you can’t trigger the emotions of youngsters if you don’t understand them.

With a substantial track record of collaborating with over 500 youngsters, our CEO, Benoit Vancauwenberghe, continues to travel the world with his talks, sharing insights and knowledge about the newest generation. We have had the privilege of partnering with renowned brands such as Brussels Airlines, Aiki Noodles, Desperados, Heineken, and many others.

Our purpose is to empower brands and their leaders to fully comprehend and effectively collaborate with the newest generation. We bring specialized expertise that is indispensable in today’s dynamic landscape.

  • Leaders: Are you struggling to connect with the newest generation? We’re here to help you bridge the gap and tap into your team’s potential.
  • Human Resources Professionals: Attracting and retaining young talent is a priority. We provide insights and strategies to achieve this.
  • Brands: We help your brand resonate with a younger audience and cultivate Emotional Value Potential. We aim to quantify the gap between your brand and the values of the newest generations, comparing it to competitors in the category


Our Approach:  We employ facilitation and mentorship to help leaders grasp the challenges they face with their teams and brands. Our custom solutions are designed to bring clarity and create actionable plans. We offer flexible sessions, ranging from a inspirational talk or one-day workshops to immersive week-long experiences.

The SPRINT Technique:  We are advocates of the SPRINT technique, a method that accelerates problem-solving and innovation. Our workshops are dynamic, goal-oriented, and structured to yield tangible results.



Real-World Feedback:  To provide immediate insights, we often involve young participants in our workshops. Their direct feedback provides a real-time understanding of the newest generation’s perspectives.

At 20something, we are more than just consultants:  we are partners on your journey to navigate the generational shift successfully.

Join us in creating a bridge between experience and innovation.

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Our Client Says

I’m extremely grateful to 20something for the truly inspiring talk they delivered during our team building event. It was an experience that exceeded all expectations and had a profound impact on us. The engaging conversation completely transformed our approach to collaborating with the newest generation. Their invaluable insights not only broadened our horizons but also provided practical steps for implementation. Muchas Gracias

A. Alonso Madrid (GSK)

Our participation in the SPRINT workshop by 20something led by their exceptional facilitator, was truly enlightening. Throughout the workshop, we collaborated closely with their team to uncover innovative strategies for connecting with Generation Z. The process was intense and occasionally challenging, but every moment was worth it. The inclusion of young perspectives was a game-changer. We departed with fresh ideas and a revitalized sense of purpose. We deeply appreciate this invaluable experience.

Anders Johanson Stockholm (hospitality Visions)

What Next ?

Interested in learning how we can assist you in connecting your product or team with Generation Z? Schedule a complimentary 30-minute call with us. During this call, we will attentively listen, provide valuable advice, and identify the key challenges you may be facing. To initiate the conversation, please reach out to us here.

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