Marketing

Discover how digital ecosystems are redefining identity for Generation Z and Generation Alpha. Uncover the influence of cultural fragmentation, echo chambers, and digital tribes on shaping youth identity across Europe.

Discover how Gen Alpha is redefining beauty routines, drawing inspiration from social media influencers. This emerging trend is reshaping the market and challenging conventional beauty standards.

Learn innovative strategies to attract Gen Z talent in 2025, including AI, social media recruiting, gamification, and people-focused hiring practices.

Generation Z is transforming the concept of luxury, moving away from traditional notions of exclusivity toward digital-first experiences and immersive connections. Luxury brands are evolving to meet this new era, where scarcity, community, and digital prestige take center stage.

Move beyond demographics—behavior is shaping the future of marketing. Learn how generational archetypes can empower brands to better understand Gen Z and Gen Alpha, crafting campaigns that resonate more deeply and drive greater impact.

Uncover the key to a successful first day at work. Explore strategies to craft an engaging onboarding experience that fosters motivation, smooth integration, and a lasting positive impression.

Discover why Gen Z and Alpha are rejecting traditional careers. Learn how leaders and parents can adapt to this new mindset for future success.

Explore how Gen Z and Generation Alpha are reshaping brand loyalty through savvy spending, digital expertise, and a strong focus on value-driven shopping habits.

Explore why Gen Z and Gen Alpha gravitate toward brands that reflect their values, prioritizing authenticity, social responsibility, and ethical practices.

Discover how Generation Z's strong connection to social media shapes their identity, fosters community, and influences career aspirations, all while they navigate the complexities of mental health challenges.

Discover why Generation Z might be the heroes of our time, rising to the challenges of a world in crisis and paving the way for a new era of growth.

Explore why Gen Z is captivated by TikToks and Reels, and how their passion for short, engaging content is transforming media, marketing, and education. Are you ready to connect with this dynamic audience?