BOB 2021 Summer Campaign
Challenge
During the last World Cup in 2018, the number of accidents doubled after the Red Devils' matches, partly due to excessive alcohol consumption by some drivers. Based on this observation, this summer's Bob campaign will essentially revolve around the Euro football tournament.
Idea
A film combining shocking images and humour will remind people of the need not to combine driving and alcohol. The advert uses comments from the Belgium-Japan match, including the now famous "Je l'ai dit bor***". The campaign slogan is: "Mon Bob est top" / "Mijn BOB is top".