Limo Summer Campaign
Limo has been now commercialized for more than a year but awareness is still our top priority. To achieve this we launched a new product-centered campaign. The challenge was to be able to talk to any kind of audience while still spreading the personality of the brand.
We wanted something funny, product-centered while expressing the Limo tone of voice. We developed posters and a 20 second TV commercial for the summer campaign, with the blue background and Limo frame. Later during the summer, we also developed a second commercial, as a billboard, which lasted 7 seconds. Both were nationally broadcasted before TV shows. The 7 second commercial has also been used on social media to increase awareness while our steady posts remained the same.