Payconiq launch Belgium

Payconiq, a mobile payment app, was already doing well in The Netherlands and wanted to expand to Belgium. The Belgian market is different from the Dutch one however and an adapted communication was needed. They wanted our help to reach youngsters and convert them to Payconiq customers.

We created a clear identity and communication for the brand towards youngsters, together with the client. We worked together with our team of youngsters to make sure the positioning and the communication was in line with what our target audience expected. A visual identity was created, activation ideas were found and a social media campaign was set up.

Payconiq is now an established brand in Belgium. The visual identity and campaign are still in use and the brand is still growing.