Test-Achats €100 Million

Challenge

Make Belgians understand that they pay too much for energy.

Our Idea

Deposit the 100 million euros that the Belgians pay too much each year in energy at a station. This impressive palette of (fake... sadly) Bills of 200 € awaited commuters. On the back, a clear call to action to participate in the bundled purchase. Promoters boys & girls also distributed these flyers in many stations where the palette was not present.

Results

The client and Test-Achats got an increase in brand recognition and traffic towards the website.

Latest works