Test-Achats €100 Million
Make Belgians understand that they pay too much for energy.
Deposit the 100 million euros that the Belgians pay too much each year in energy at a station. This impressive palette of (fake... sadly) Bills of 200 € awaited commuters. On the back, a clear call to action to participate in the bundled purchase. Promoters boys & girls also distributed these flyers in many stations where the palette was not present.
The client and Test-Achats got an increase in brand recognition and traffic towards the website.