Test-Achats €100 Million

Challenge
Make Belgians understand that they pay too much for energy.

Our Idea
Deposit the 100 million euros that the Belgians pay too much each year in energy at a station. This impressive palette of (fake... sadly) Bills of 200 € awaited commuters. On the back, a clear call to action to participate in the bundled purchase. Promoters boys & girls also distributed these flyers in many stations where the palette was not present.

Results
The client and Test-Achats got an increase in brand recognition and traffic towards the website.