Wavebreaker sparkle
Challenge
This key visual is clearly targeted at the young fashionistas, who are appealed by the sparkles in the design. They believe that the reflective aspect of the case during the night makes their suitcase even more fashionable. The case stays fashionable and special 24 hours a day!
Idea
Show what the case looks like during the day and during the night. We stayed away from a classic separation by making the lay-out of the visual dynamic, fresh, bright and young. To reach these young women interested in fashion, we used a nice feminine font and thought of a catchy baseline: "Glow by night, sparkle by day".
